Ask anyone about their favourite holiday and they rarely describe the hotel. They describe a moment: the sunset boat trip, the cooking class in a stranger's kitchen, the two hours that would have been lost to a queue if they hadn't booked ahead. The accommodation is the frame. Experiences are the picture.Booking these moments in advance changes the shape of a trip entirely. Instead of arriving somewhere and hoping to fit everything in, you arrive with the best of it already secured, the tickets that sell out, the tour that only runs twice a day, the entrance that bypasses the queue snaking round the block. It turns a wish list into a schedule.It also means the holiday keeps giving after the flights and hotel are booked. There is always one more thing worth adding, one more afternoon that becomes the story you tell when you get home.